Mr. B. Soundararajan

Mr Soundararajan is the Director of Suguna Foods Pvt. Ltd, who hails from a small town near Coimbatore. He started Suguna Foods in 1984 with his brother Mr G.B. Sundararajan intending to empower farmers from rural India. He was instrumental in implementing the concept of ‘Contract Farming’, which was the first of its kind in the country. His innovative business concepts reduced the number of cost centers from 14 to 4 at Suguna Foods businesses.

Under his leadership, Suguna Foods has provided livelihood to 40,000+ farmers and has grown to become the country’s leading poultry conglomerate. The organization has also been ranked as the 9th largest poultry company globally.

His business interests were focused on poultry and animal healthcare. He globalized Suguna Group’s business activities by setting up business ventures abroad. The current overseas subsidiaries are located in Sri Lanka, Bangladesh and Kenya.

As the founder, he has been keenly focusing on the vision to raise the living standards of poultry farmers since Suguna’s inception. The company provides direct & indirect livelihood support to more than 5 lakh+ people across India through the concept of ‘Poultry Integration’. With efficient business integration models, he has made the broiler chicken an affordable source of protein to reach people.