Meet Our Founders
Mr. B.Soundararajan and Mr. G.B.Sundararajan established a poultry farm with 200 broiler birds at Udumalpet in 1984. Amidst 1989 to 1990, the poultry farmers had unstable conditions owing to the business volatility in chicken prices. The founders of Suguna noticed an opportunity for strong growth in poultry business by assisting poultry farmers, who had purchased feed and actionable support on credit to pay their bills. They created a unique model 'Contract Farming', which assisted the poultry farmers with the essential feed and healthcare for the indebted farmers in exchange for the end produce. Suguna’s integration model was born as a result of this successful exercise.
In the last 35 years, Suguna Foods has become an INR 10,750+ crore turnover company, making it India's No. 1 broiler producer. The company ranks among the top 10 poultry companies in the world. Suguna offers various poultry products and services across India through its operations. The diversified operations of the firm extend to Broiler farms, hatcheries, feed mills, processing plants, animal healthcare products and nutrition supplements, which combine to form a seamlessly integrated business.