About Suguna foods| India's largest poultry growing enterprise.

Meet Our Founders

Mr. B.Soundararajan and Mr. G.B.Sundararajan established a poultry farm with 200 broiler birds at Udumalpet in 1984. Amidst 1989 to 1990, the poultry farmers had unstable conditions owing to the business volatility in chicken prices. The founders of Suguna noticed an opportunity for strong growth in poultry business by assisting poultry farmers, who had purchased feed and actionable support on credit to pay their bills. They created a unique model 'Contract Farming', which assisted the poultry farmers with the essential feed and healthcare for the indebted farmers in exchange for the end produce. Suguna’s integration model was born as a result of this successful exercise.

In the last 40 years, Suguna Foods has become an INR 9380+ crore turnover company, making it India's No. 1 broiler producer. The company ranks among the top 10 poultry companies in the world. Suguna offers various poultry products and services across India through its operations. The diversified operations of the firm extend to Broiler farms, hatcheries, feed mills, processing plants, animal healthcare products and nutrition supplements, which combine to form a seamlessly integrated business.

Suguna offers broiler chicken as well as value-added eggs and processed meat. The Company has established a modernized retail chain to supply consumers with fresh, healthy, and hygienic meat. Suguna’s vision of “Energizing rural India” through “Poultry Integration” has resulted in an innovative practice with a management style that would be exceptional in the corporate world by consistently delivering value and care to all its stakeholders. The model has set a win-win situation for the farmers and the integrator. The company’s pioneering initiatives in contract farming have helped generate thousands of rural entrepreneurs who successfully shared the growth. Suguna’s “Poultry Integration” launch has revived farmers’ livelihoods in rural India. Today, ‘Suguna Chicken’ is a household name.

The firm’s ideology is to produce quality nutritious chicken with a global perspective to strengthen generations. The concept of ‘Contract Farming’ is a holistic approach anchored by technology, research, and best practices that have transformed the poultry sector by providing wealth and prosperity to farmers. With a commitment to economic and social development in rural India as its core value, Suguna has empowered over 40,000 farmers from 15,000+ villages in 18+ Indian States and continuously rewriting the destiny of thousands of farmers and entrepreneurs.